A few years ago, there were just about 20-30 chicken and biscuit restaurants in the country.
The restaurants were open late and packed with people.
Now, there are nearly 50 such restaurants in Punjab and about 3,500 to 4,000 people visit the eateries each day, according to a report by the Punjab Tourism Board (PTB).
The PTB report, released on Tuesday, said the number of people visiting these eateries has increased over the last few years.
The number of chicken and biscuits eateries in Punjab has doubled to about 2,400 to 3,000 each day in the last year, from about 300 to 350 a year ago.
The PTb report says this increase in visitor numbers is due to a combination of factors such as the success of the festival and the expansion of the restaurants in recent years.
“The success of our festival has encouraged more restaurants to open, and these restaurants are able to cater to a larger audience,” said Anwarul Haque, a member of the PTB.
The growth of the festivals has been linked to a surge in the number and variety of dishes served at the eaterys, as well as the number, and quality of chicken served.
The popularity of the chicken and biscuit festival has grown from around 5,000 to more than 30,000 meals a day.
In Punjab, the festival is known as the Chicken Festival and attracts more than 50 lakh people each year.
The festival has become so popular that it is the second most popular Indian festival after Eid al-Fitr, which is celebrated in the UAE and Malaysia.
The government is planning to open a new chicken and pork festival on March 2, 2019.